![]() ![]() It could handle nearly any terrain, and when it did get stuck, it was light enough for soldiers to lift free. On the battlefield, the Jeep was fast, nimble and tough. Its role in helping defeat the Axis powers during World War II is undeniable. But on July 16, 1941, Willys-Overland Motor Co., of Toledo, Ohio, received the first contract to produce the Willys MB for use by the American military.Ī public celebration will follow next month, but this weekend, thousands of Fiat Chrysler workers in Toledo will gather for a private company picnic to commemorate the beginnings of the brand. The birth of Jeep is a complicated story that is subject to many interpretations. Jeep is celebrating the 75th anniversary of the brand this week. ![]() Not much that is truly groundbreaking in this world was created by committee.īut in the automotive realm, we have one giant exception, and it is Jeep - a vehicle forged in the crucible of war that grew into one of the world’s most recognized brands, automotive or otherwise.
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